Affective Design

Affective Design deals with the emotional and hedonistic aspects of system and product design. Good refrences on the topic can be found here:

In simple word, Apple products which most people covet are a good example, however the topic is much broader than product design and deals with complex systems and the way people interact with automation.

I’m interested in the following aspects:

  • The relationship between usability and aesthetics; hedonic vs. pragmatic qualities
  • Trust and first use impression; changes of trust over extended use
  • Trust and reliability

Formerly (2010-2012) I served as co-chair of the “Affective design technical group of the IEA” with chair Dr. Halimahtun M. Khalid

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